Designed in Hawaii, Focus SUP Hawaii boards are sold worldwide. Since its humble beginnings Focus SUP has evolved into Focus SUP Brands. with four lines including FOCUS SUP HAWAII, BODY GLOVE SUP, SURF DIVA SUP and PAT RAWSON SUP.
With the tagline "Your Life Your SUP" the purpose of Focus SUP Hawaii is to bring the best and most diverse variety of standup paddleboards to the marketplace. Today, members of the Focus SUP Brands family include Mo Freitas, one of the world’s leading riders and top North Shore Hawaii shaper/designer, Pat Rawson. Today, Focus SUP Hawaii has worldwide distribution, including: USA, Brazil, Canada, Israel, Europe, UAE and Japan. Simply put, whatever activity you are most comfortable with, Focus SUP Hawaii has the board for you.