New Brand – Primitive

We’re beyond stoked to welcome Primitive to the ESS brand family!!  Born from the mind of Paul Rodriquez, relatively new brand Primitive keeps it ultra clean and stylish in both it’s aesthetic approach and it’s amazing team of riders.  Consisting of rippers like Shane O’neill, Bastien Salabanzi, Carlos Ribeiro, Nick Tucker, Devine Calloway, and P-Rod himself, the results speak for themselves.  We’re super pumped to be able to offer Primitive to our shops and can’t wait to see what’s next from them.

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