About Real

Real Skateboards was started in 1991 out of necessity. Skater run companies did not exist; Tommy Guerrero and Jim Thiebaud saw no choice but to do it themselves. REAL was born as a skateboard company made for skateboarders, with the intent to let it’s riders define the brand and drive it’s future.

Twenty years later and the plan remains crystal clear, to keep fucking doing it.  With strong individuals at its forefront from the beginning such as Tommy Guerrero, Salman Agah, Max Schaaf and carried into the future by skaters like Dennis Busenitz, Peter Ramondetta and Ishod Wair, REAL’s identity has remained unrestrained or categorized other than by its dedication to skateboarding and its limitless opportunities to affect positive change in the world.

Roll Forever

Board Constructions

All skaters are not the same – why should their boards be?

Believing that performance and feel of your deck is important – Real set out to make the best boards for skateboarders. It was never about just one style board to fit all, but decks that would allow skaters to choose specifically for how they individually want to skate. Unlike many companies, Real doesn’t make special decks for their team riders and then sell decks of lesser quality. The same decks the team rides are the ones they sell. It’s the way it should be.