Paradox started in 2007 with a hair brained idea to reinvent griptape. It seemed only natural to want to improve something that hasn't changed for over 20 years. With new flexible liner technology designed to keep crystals from shedding, new adhesive compounds for when you may not line up your grip properly and need to pull it up and realign it and a new dynamic blend of 70/80 grit for more varied traction: they've paved a new path into the future of grip, though innovation, testing and a dedicated team. But they weren't done yet. They've incorporated a technology into our grip that is approved by Shaolin SHSD Grandmaster Yau as a chi grounding technology that can help the body in many ways. Then we began the understanding of social enterprise and through a partnership with the Social Enterprise Academy, we have started the first social enterprise in skateboarding. We donate a gross % to The Doogood Conservatory, an international 99% volunteer charity that was started in 2002. They also switched over from a plastic coated full color box, to a plain brown carboard box with black ink in an effort to be more sustainable. And their latest innovation is a grip specifically designed for cold climates and the inherent issue associated with cold weather. Yes, the very first grip designed for cold weather, Paradox Cold Weather Formula. So, thank you kind retailer for blazing the path in your community and sharing the innovations to your customers, friends and family.