Real Skateboards was started in 1991 out of necessity. Skater run companies did not exist; Tommy Guerrero and Jim Thiebaud saw no choice but to do it themselves. REAL was born as a skateboard company made for skateboarders, with the intent to let it’s riders define the brand and drive it’s future.
All skaters are not the same – why should their boards be?
Believing that performance and feel of your deck is important – Real set out to make the best boards for skateboarders. It was never about just one style board to fit all, but decks that would allow skaters to choose specifically for how they individually want to skate. Unlike many companies, Real doesn’t make special decks for their team riders and then sell decks of lesser quality. The same decks the team rides are the ones they sell. It’s the way it should be.