“we didn’t invent the wheel: we just make them better than everyone else!” Speedlab Wheels is strongly rooted in the tradition and culture of skateboarding. Founded by David Rogerson (a.k.a. Shitbird) in 2002, our mission at Speedlab Wheels has always been to create high quality product made by skateboarders for skateboarders. This passion stays strong as the company has moved from the West Coast to the East Coast under new ownership. We are committed to preserving what made Speedlab Wheels the best wheels on the market: quality, integrity, and pride in our product.